What happens when the Premier League bubble bursts?

It’s not the most technical or skillful league in the world, and if you look at league tables all over Europe’s top football leagues, it’s not even the most competitive. But it is one of the more passionately supported leagues (look at the number of away fans, compared to most leagues), it is probably the most intense league, and is certainly the best marketed league.

Every year, Premier League clubs make the upper echelons of the lists compiling the richest clubs in the world, and thanks to their new TV deal, it’s safe to assume that all 20 Premier League clubs will all fit snugly into the top 30 in the next year or two.

It is fairly miraculous that Leicester City could win a Premier League title and have fans in Thailand toasting their success. And it’s also a fairly miraculous thing – in terms of world history and simple geography – that Leicester City could have every single one of their ad boards express the club’s sympathies at the death of the King of Thailand.

The obvious reason why these things can happen in Leicester is because they’re owned by a Thai billionaire. But that’s not an answer that gets to the root of the issue. Isn’t it just miraculous that Leicester City are owned by a Thai billionaire at all? But that is the global world of the Premier League.

When we talk about – and plan for – the future, we’re always flying blind. But the spectre of the past usually casts a shadow. We benefit from studying history so as to never have to suffer the pains of repeating its mistakes. Nowadays, we are losing some of that luxury. We can’t look to the peaks and troughs of the history of print or broadcast media when we’re talking about digital media. As such, change in that area is usually done through popular demand as much as looking to predict based on history. Perhaps it’s not any harder these days, but it certainly feels like it.Read more

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